A single order worth nearly NT $300 million, representing around 30% of the company’s revenue – can you afford to turn it down? The decision to abandon the project was made by GENIIDEAS Chairman Tseng Kuo-Chiang. Not only that, during the challenging period of inventory correction in the semiconductor industry in 2023 following the pandemic, while competitors were aggressively pursuing orders and sustaining revenue growth, he opted to decline orders worth NT $500 million, representing over half of the company’s revenue at the time. When it comes to business management, Tseng Kuo-Chiang focuses not on increasing order intake, but on cutting orders. Most bosses talk about how to grab market share and increase revenue growth, but few discuss how to decline orders. Why? GENIIDEAS specializes in the R&D of semiconductor specialty gas secondary piping and integrated engineering, which is a critical link in the Taiwan semiconductor industry supply chain. The Company was established in 2018 and specializes in providing gas piping system design and construction services to customers such as TSMC and US-based semiconductor equipment manufacturers.